9/10/2015
By Charles Payne, CEO & Principal Analyst

Apple’s big event was as expected, so the stock which rallied into the event, sold off into the close.  That’s not surprising and not necessarily an indictment against company. 

I’m struck by two things:

• The effort to crack into corporate America
• Its pricing power

The iPad Pro is 12.9 inches, very light and thin with optional smart keyboards and pencils.  The device can be used like old school clipboards in a variety of businesses.

• 32 GB $799.00
• 128GB $949.00
• Mart Keyboard $169
• Pencil $99

Apple TV sports a new smart remote that connects to SIRI along with other neat features.  Has the company finally lived up to TV hype?  I’m not sure, but the pricing speaks volumes (read: it ain’t cheap) when you consider the last version cost $99.00 now:

• 32GB $149
• 64 GB $199

The iPhones have a ton of bells and whistles as well and should sate the need for the Apple cult to buy the latest.   I think the news was great and the market simply reacted on cue.  I think the company will continue its dominance and ride out overall dips in demand by craving out greater market share.

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Charles Payne
Wall Street Strategies

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