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8/9/2012 4:56 PM
The Beauty of Chasing
"To be beautiful is the birth right of every woman"
I think RDEN will continue to be successful. Its direct to consumer business grew by 100% last year and its line of fragrances stars will be all over the place this fall. They include Britney Spears, a judge on X Factor, Mariah Carey, soon to be a judge on American Idol and Taylor Swift who will continue to dominate headlines. (I'm not sure what Usher is up to but I wouldn't be surprised to see him try to jolt his career.) The fragrance business represents $900m for the company and by far its biggest moneymaker, with the classic White Diamond still rocking, adding to its tally as best seller of all time.
You may wait a day or two but if this space is interesting to you, I would chase RDEN before chasing any of its rivals.
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