Friday, March 19, 2010

UPDATE: Quiksilver Up, PacSun Down As Cos Try Turnarounds

The Wall Street Journal

Quiksilver Inc. (ZQK) and Pacific Sunwear of California Inc. (PSUN) shares took divergent paths Friday, highlighting the differences between the two casual-apparel retailers as Quiksilver moves toward a turnaround and Pacific Sunwear struggles to find its identity.

Though the companies sell some similar products, Quiksilver has exposure to the wholesale channel - selling its goods in department stores and even PacSun stores - and has stronger ties to the communities it serves, Wall Street Strategies analyst Brian Sozzi said. The company has strong ties to skateboarders with its DC Shoes brand and sponsors skateboarding and surfing events, as well as sponsoring athletes to wear its products, he said.

Link to full article: http://online.wsj.com/article/BT-CO-20100312-710146.html

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