Wednesday, April 23, 2008

Ford preps report as industry struggles to sell cars

SAN FRANCISCO (MarketWatch), April 22 -- Ford Motor Co. will likely point to further strides in its wrenching overhaul when it posts first-quarter results Thursday, but the severe downturn in the U.S. car market and expectations for when that will change will also take center stage. '"We are going to see a lot of improvements in the company's cost structure, primarily in North America, but that will not have that material of an impact on the bottom line."— David Silver, Wall Street Strategies  

But despite the steady stream of losses and falling sales, Ford hasn't backed away from its goal of reaching profitability in 2009. Wall Street Strategies analyst David Silver is less optimistic for the maker of the Blue Oval brand, but he still predicted "a significant turning point for the company" at the end of 2008."

Click on the link to read the entire article: http://www.marketwatch.com/news/story/ford-report-results-new-car/story.aspx?guid=%7BF1008FDB%2D5332%2D44AF%2DA304%2DCA1AD87057CD%7D&dist=msr_6