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Primitive Barbarism to the Rescue

11/28/2011
By Charles Payne

I've always said the notion that somehow the rich take advantage of the poor including "keeping them down" is silly and easy to refute at least one day of the year. Black Friday sees millions of Americans, all part of the so-called 99%, stay up late, camp out for days, or break out the pepper spray all to give away their money to the top 1%. They are not forced to do this but instead do so in an attempt to live a better life. This brings to mind the theories of Thorstein Veblen author of "The Leisure Class."

That infamous tome stated among other things that businessmen were useless and modern American society was nothing more than primitive barbarism.

Veblen believed the leisure class, which evolved from Middle Age societies, where only the noble fought wars and hunted thereby never having to do menial labor even in times of peacetime, morphed into one where business owners were over-compensated for their services/wares.

A rebuke of consumerism, this new society created dubious activities:

Conspicuous consumption- buying stuff you can't afford to impress others or make yourself feel richer, but some would say college majors where no jobs available fit the bill, too

Conspicuous leisure- playing golf almost 100 times as leader of a free world that's falling apart or windsurfing or getting social security benefits at age 25 for the rest of your life

Conspicuous waste- is harder to define, some saw the pyramids as the greatest example while others think recycling, organic food and learning dead languages are prime examples

Vicarious consumption- living through others like a well-dressed butler although not sure if it applies to Chihuahua with diamond collar

Not only are all these factions of consumerism alive and well, they also underscore the importance of the so-called 1% that make them possible. For those purists that believe humans are rational and utility-seeking, it means getting by with the basics, and the providers that are businessmen, job-creators and innovators get little to no credit. For those that understand how important it really is for people to feel good about themselves, then Veblen critique is off-base. Yet, in this current climate, it's good to go back and look at this long-running issue that has been a part of the democratic debate in one form or another from the beginning of civilization.

People work hard to gain the things they want in life, and we call that aspiration. It's a good thing because it sparks motivation, which in turn sparks action. Of course there is the debate over how the leisure class maintains its position ostensibly at the expense over the rest of society. In the Middle Ages such position was maintained direct and indirect through coercion, but that's not the case anymore. Sure, one could argue the leisure class remains so through direct and indirect marketing, which would prove once again that the pen, glossy magazine ads, sleek television commercials, and ever-shifting consumer taste are mightier than the sword. In the end, it comes down to trickle up economics; people can't wait to give their money away to feel good in return.

Occupy Gilligan's Island

I can't think of a better example of how society has bought into the notion the leisure class deserves to skip menial task than the sitcom Gilligan's Island. Thurston Howell III and his wife Lovey chilled out most of the time surviving nicely on the chores of others. It would stand to reason on this uncharted desert island that money would have no value, and yet the hint of future reward bought the millionaires a cushy existence. This is the character the Occupy movement began to go after someone that inherited wealth and all entitlements that go with it. But America isn't an uncharted desert island, and three quarters of our rich earned it through hard work and many sacrifices. These people should be applauded not disdained.


Even those that inherit financial fortune shouldn't be made to get it to the masses. Veblen marveled at how relatively poor families would eat with silver utensils just to feel better about themselves. I see no harm in working toward even a sliver of the good life. The urge to see the Thurston Howell III of the world get their comeuppance ultimately feeds into greater anger and resentment that slides down the economic scale. Hence Warren Buffett allowing his name to be used in a campaign against families earnings more than $250,000, because they are the new leisure class and must be punished. We saw this after the French Revolution and the Reign of Terror, and it was bubbling with the Occupy movement before it fizzled.

If I were stranded with the folks on Gilligan's Island, I would have told the millionaires to get their own stuff because their money would have meant little at that time. The scientist, however, is a different story. As long as he was repairing broken radios and devising ways we could get off the island, I would have chipped in to carry part of his load; his intellect would have been the currency of the island. I might have done some of Gilligan's chores, too, as his ineptness would have been anti-currency we couldn't afford. That same anti-currency is sweeping the nation in the form of defeatism, self-loathing, and envy. We are stuck much like the SS Minnow was stranded.

It is time to repair the damage and get back to sea; time to be great again; time for all to strive to be part of the leisure class, not rip it down. The conspicuous waste is time whining about the rich. Let's do what we do best, consume and work hard so we can consume some more.

Let's be primitive barbarians and rip down this gate of self-doubt.

Attack of the Consumer

The numbers are pouring in, and they're pretty good.

Retail sales +6.6% to $11.4 billion on Black Friday (ShopperTrak) last year saw only a 0.3% increase.

Online sales were up 39.3% on Thanksgiving and 24.3% on Black Friday (Coremetrics) year over year.

That pent-up demand is coming from people that are finally going out to purchase for stuff for themselves. Self-purchases were 44% of sales, up from 33% last year (NPD) while total spending increased by 3%.

One woman in Los Angeles sprayed 20 other would-be shoppers with pepper spray at a Wal-Mart to keep them away from some electronic gear she was spying. I read in one place where those hit by the pepper spray continued to shop, but I can't confirm, the store stayed open and it doesn't seem as if anyone missed a beat, however. The bottom line is people appreciate Wal-Mart and desire their wares. In fact, big news from India over the weekend was that the nation, one of the fastest growing economies in the world, will allow foreign supermarket chains to take 51% ownership in ventures.

This is huge news for many reasons, but it mostly underscores the positives Wal-Mart and others provide to the lower income earners (India per capita income around $2,200). In addition, to lower prices to offset runaway inflation there will be supply chain improvements and massive inflows of capital for infrastructure and investment.

Veblen might have been rolling in his grave over this weekend.

Charles Payne
Wall Street Strategies


 


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